In any commercial organization, marketing is the bedrock of business. Though in the last few years, we have seen that marketing is being embraced even in non-commercial organizations like Churches, Schools, professional Training Centres, Hospitals, professional firms etc, but not in all cases are people practicing what is known as marketing. Marketing started from early man.
“Reform” simply refers to bringing about change that is capable of provoking improvement. This may take the form of removing undesirable qualities or processes; it could also take the form of injecting new rules, procedures, processes, etc.
One major preoccupation of the present administration has been Policy Reforms aimed at improving the machinery of government and service delivery generally.
A compelling reason for the reforms was the parlous state of the economy of the nation, and the erosion of public confidence in government